{"id":12040,"date":"2025-01-03T15:08:04","date_gmt":"2025-01-03T09:38:04","guid":{"rendered":"https:\/\/entrepreneurmirror.com\/?p=12040"},"modified":"2025-01-03T15:08:04","modified_gmt":"2025-01-03T09:38:04","slug":"meet-senthilkumar-subramanian","status":"publish","type":"post","link":"https:\/\/entrepreneurmirror.com\/staging-site\/2025\/01\/03\/meet-senthilkumar-subramanian\/","title":{"rendered":"From lost and confused to results driven SEO for Small Businesses: A Peak into Senthilkumar Subramanian Entrepreneurship Journey"},"content":{"rendered":"

Senthilkumar Subramanian\u2019s entrepreneurial journey spanned multiple ventures\u2014from MLM and cleaning services to art studios and printing businesses\u2014none of which he was truly passionate about. This lack of alignment led to constant pivots and a struggle for clarity. However, in late 2023, Senthil found his true calling: combining his SEO expertise with his passion for helping small businesses grow.<\/p>\n

After achieving over a million dollars in revenue using SEO for his printing business and art studio, Senthil launched SEO with Senthil, focusing on helping small business owners succeed through effective SEO strategies. He shared how, during the pandemic, his art studio pivoted to e-commerce, and he leveraged low-cost marketing, like SEO, to recover. Looking ahead, he plans to focus on helping businesses in the health and wellness sector, driven by his personal health experiences. His advice to aspiring entrepreneurs is to “Focus on what you\u2019re passionate about and make your product so good that marketing becomes easy.”
\n<\/strong><\/p>\n

A Proven Path to Entrepreneurial Success<\/strong><\/h2>\n

We started the interview by asking, \u201cHow did you overcome the common misconception that passion and profit are mutually exclusive, and what advice would you give to aspiring entrepreneurs who are struggling to find their niche?\u201d<\/strong><\/p>\n

Senthilkumar Subramanian replied, “You cannot make money doing what you love\u201d<\/p>\n

All my life, I have been hearing or seeing different versions of this statement from people around me that somehow I had started believing in it. Subconsciously, this sweeping statement became my reality even as I ventured into entrepreneurship.<\/p>\n

– \u00a0 \u00a0 \u00a0 \u00a0 At 18, I joined a MLM company to sell \u201chealth\u201d, beauty and anti-aging products.<\/p>\n

– \u00a0 \u00a0 \u00a0 \u00a0 At 22, I started a cleaning services business.<\/p>\n

– \u00a0 \u00a0 \u00a0 \u00a0 At 23, I started a notebook customisation company which pivoted into a printing company.<\/p>\n

– \u00a0 \u00a0 \u00a0 \u00a0 At 27, I started an art studio.<\/p>\n

– \u00a0 \u00a0 \u00a0 \u00a0 At 28, I started a spice mix company.<\/p>\n

– \u00a0 \u00a0 \u00a0 \u00a0 At 29, I started a gift blog.<\/p>\n

I didn\u2019t have passion around any of the products or services I sold.<\/p>\n

Either I was influenced by people around me about an opportunity that could make money. Or, I was pivoting from what \u201ccould not make money\u201d to something that \u201ccould make money\u201d.<\/p>\n

That was my life until late 2023. I kept hopping from one business opportunity to another.<\/p>\n

And the reason was because I did not love the product or service I was selling enough.<\/p>\n

\"Senthilkumar<\/p>\n

This led me to get easily swayed by people around me, get distracted by shiny objects, work on multiple projects at the same time and never have clarity, direction and focus in my business.<\/p>\n

Finally, in late 2023, I decided to pursue something that excited me. Across running both my printing company and art studio, I had made over a million dollars in revenue using search engine optimisation.<\/p>\n

I wanted to use my strengths in SEO to help other business owners grow their businesses as well.<\/p>\n

Which is why I started \u201cSEO with Senthil\u201d, aligned to my passion and strengths.\u201d<\/p>\n

\"Senthilkumar<\/p>\n

Overcoming Early Hurdles<\/strong><\/h2>\n

What was the most significant challenge you faced when starting your first business? How did you overcome it?<\/strong><\/p>\n

Senthilkumar Subramanian replied,\u201cFor me the most significant challenge happened during Covid-19.<\/p>\n

Government policies such as venue capacity restrictions and lockdowns hit my art studio hard. Our revenue plunged, slumping more than 90%. We were devastated.We still had loans we had taken for our previous t-shirt printing company, loans we had taken for our art studio renovation and high monthly overheads to pay for.We vacated our studio, downsized our team and pivoted our business to a 100% e-commerce model.The next 2 years were tough. 7 team members including staff and co-founders had to leave the team one after another. Only I was left to manage the entire business.<\/p>\n

\"Senthilkumar<\/p>\n

This made me reflect about the business – about the mistakes we made and what I could do to revive the business again. I implemented low cost marketing strategies like SEO and streamlined our business operations while minimising our overheads. With the right strategy in place, business began to slowly pick up again.<\/p>\n

Today, I have sold my art studio as I focus my efforts on growing SEO with Senthil.<\/p>\n

I share more about my 5 biggest business mistakes in life in this article here.\u201d\u00a0<\/u><\/p>\n

The Secret Sauce<\/strong><\/h2>\n

Can you share one of the most effective SEO tactics you applied early on that contributed significantly to your business’s success?\u00a0<\/strong><\/p>\n

Senthilkumar Subramanian replied,\u201cWrite premium quality skyscraper content that engage readers searching for the keyword you are trying to rank for. This SEO tactic has worked for me across all my past businesses. Even recently, I wrote skyscraper content on the top 10 SEO Agencies In Singapore here<\/a>. And my article is climbing Google rankings very quickly for the competitive keyword \u201cSEO Agency Singapore\u201d.\u201d<\/p>\n

Secrets to Rapid Organic Growth<\/strong><\/h2>\n

You mentioned ranking on Google Page 1 within four months of launching your first SEO-optimized website. What specific strategies or techniques did you implement to achieve such rapid results?<\/strong><\/p>\n

Senthilkumar Subramanian replied,\u201cThe tactic that helped me the most to achieve such results was finding low competition SEO keywords. These keywords are keywords that may have lower search volume but also significantly less competition. This way, you can rank on Google much more quickly. Even my past clients in competitive industries (such as Ryan from Empower First Sg<\/a> who was in the real estate industry) have achieved similar results to mine and ranked in as little as 4 months.\u201d<\/p>\n

\"Senthilkumar<\/p>\n

 <\/p>\n

 <\/p>\n

Tips from Experience<\/strong><\/h2>\n

Lastly we asked, \u201cLooking back at your decade-long entrepreneurship journey, what advice would you give to aspiring entrepreneurs who are just starting out?\u201d<\/strong><\/p>\n

\u201cFind clarity and be focused on what you want to sell & why, and build something around what you are most passionate about. This way, you will keep going even when times get tough.<\/p>\n

Also, make your product so incredibly good, such that marketing your product becomes easy!<\/p>\n

If you are looking to learn SEO, you can learn SEO for free with my Strategic SEO Academy program here.\u201d <\/u>Senthilkumar Subramanian Concluded<\/p>\n

\"Senthilkumar<\/p>\n

Connect with Senthilkumar Subramanian<\/a> on LinkedIn<\/p>\n

Also Read :-<\/strong><\/p>\n

Revolutionizing The Medical Aesthetics Game With AQ Skin Solutions: Dr. Ahmed Alqahtani<\/a><\/p>\n

Breaking Barriers And Pioneering Excellence In Construction And Mining: Thandeka Nene Shares Her Story<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Senthilkumar Subramanian\u2019s entrepreneurial journey spanned multiple ventures\u2014from MLM and cleaning services to art studios and printing businesses\u2014none of which he was truly passionate about. This lack of alignment led to constant pivots and a struggle for clarity. However, in late 2023, Senthil found his true calling: combining his SEO expertise with his passion for helping […]<\/p>\n","protected":false},"author":1,"featured_media":12041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[8],"class_list":["post-12040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","tag-senthilkumar-subramanian"],"_links":{"self":[{"href":"https:\/\/entrepreneurmirror.com\/staging-site\/wp-json\/wp\/v2\/posts\/12040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entrepreneurmirror.com\/staging-site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entrepreneurmirror.com\/staging-site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entrepreneurmirror.com\/staging-site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entrepreneurmirror.com\/staging-site\/wp-json\/wp\/v2\/comments?post=12040"}],"version-history":[{"count":0,"href":"https:\/\/entrepreneurmirror.com\/staging-site\/wp-json\/wp\/v2\/posts\/12040\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entrepreneurmirror.com\/staging-site\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/entrepreneurmirror.com\/staging-site\/wp-json\/wp\/v2\/media?parent=12040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entrepreneurmirror.com\/staging-site\/wp-json\/wp\/v2\/categories?post=12040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entrepreneurmirror.com\/staging-site\/wp-json\/wp\/v2\/tags?post=12040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}