After the image caused a stir among Chinese social media users, Swiss wristwatch Swatch issued an apology and removed an advertisement that showed a model tugging the corners of his eyes. The position, according to critics, was similar to the racist “slanted eye” that has long been used to make fun of Asians.<\/p>\n
As the ad went viral, calls for a boycott of Swatch products increased on Chinese social media. Swatch claimed to have “taken note of the recent concerns regarding the portrayal of a model” in their statement.<\/p>\n
We really regret any inconvenience or miscommunication this may have caused,” the business stated in a statement on Saturday. We take this issue very seriously, and we have taken down any relevant content right away. Critics were not placated by the apologies, either.<\/p>\n
Swatch is “only afraid for its profits,” according to a Weibo user. “You can apologise, but I will not forgive. They continue to discriminate against Chinese people despite profiting from us. Another Weibo user said, “If we don’t boycott it out of China, we would be cowardly.<\/p>\n
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