Families and friends used to frequent Pizza Hut for its self-serve ice cream with all the toppings, endless salad bar, and all-you-can-eat buffet. However, fewer people are “hitting the Hut” these days, and after being bought out of administration for the second time this year, it is closing half of its UK outlets.
Prudence responded, “We used to go to Pizza Hut when I was a child,” when the BBC questioned London consumers about their perceptions of the chain’s difficulties. “It was like a family thing, you’d go on a Sunday – make a day of it.” However, she claims that “it’s not a thing anymore” now that she is 24. Pizza Hut’s all-you-can-eat business strategy has grown extremely costly to operate as food prices have skyrocketed. Additionally, its 132 restaurants are being reduced to 64.
The company’s expenses have gone up, just like those of many others. Increases in employer national insurance contributions and minimum wages (which rose by over 7% this year to £12.21 for workers aged 21 and over) caused a spike in staffing costs in April.
Joanne, 29, and Chris, 36, say they used to go out on dates “every now and then” to Pizza Hut, but now they order from Domino’s because they believe Pizza Hut is “very overpriced.
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