In the UAE and the larger GCC, artificial intelligence is quickly emerging as the cornerstone of the transformation of human capital. Organizations are moving from straightforward HR digitization to intelligent, insights-driven workforce management.
Tayfun Topkoc, Head of International Operations and Drive Strategic Growth at PeopleStrong, claims that the region has reached a turning point when AI solutions are essential enablers of competitiveness rather than merely experimental add-ons.
According to Topkoc, “AI in HR is moving from simple digitization to enterprise transformation,” underscoring that HR is increasingly viewed as a lever closely linked to company resilience, productivity, and compliance. Because labor expenditures account for a large portion of operating expenses, businesses are using AI to improve workforce planning, expedite execution, and improve decision-making.
According to Gartner statistics, the percentage of HR leaders planning or implementing GenAI increased from 19% in mid-2023 to 61% by early 2025, indicating a global spike in adoption, according to Topkoc. National digital agendas and localization frameworks like Saudization and Emiratization amplify this global movement throughout the GCC. AI is becoming necessary rather than optional since these regulations demand businesses to retain real-time awareness of skills, talent pipelines, and compliance-ready workforce data.
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