McDonald’s claims that people’s worries about the US economy are to blame for the company’s largest decline in US sales since the height of COVID. In the first three months of this year, US customers visited the burger business less frequently than they did a year ago, despite a marketing tie-in with the Minecraft movie and extended pricing reductions.
Customers, according to CEO Chris Kempczinski, were “grappling with uncertainty”. Assuring investors that the company could “navigate even the toughest of market conditions” was his assurance. McDonald’s has been attempting for months to rekindle consumer excitement after receiving criticism for pricing increases, particularly from lower-income households.
In contrast, the first three months of 2025 saw a 3.6% decline in income at US McDonald’s restaurants that had been operational for at least a year. Since the three months leading up to the end of June 2020, when pandemic restrictions were in effect, it is the biggest drop in like-for-like sales in the US. The US economy contracted at an annual pace of 0.3% in the first three months of 2025, the first quarterly decrease in output since 2022, and this corresponded with the unexpected decline in sales.
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