According to a Friday announcement by Dubai’s Road and Transport Authority, school buses can now display business community advertisements and promotional campaigns as investment opportunities for school bus operators.
The project seeks to give school transport providers an extra source of income by advertising the spaces inside and outside of school buses
RTA stated that these commercials must, nevertheless, abide by strict guidelines and specifications to guarantee that they suitably promote goods and deals while defending the rights and safety of students.
Advertisements must be appropriate for students and promote proper values, morals, and behaviours by UAE laws, according to Adel Shakri, Director of the Planning and Business Development Department at the Public Transport Corporation at the Roads and Transport Authority. Dubai Municipality approval is needed for the content, and RTA’s website is the place to apply for an advertising permit.”
According to him, adverts shouldn’t block doors or emergency exits, and onboard screens should be placed behind the driver to reduce distraction. External advertisements on buses should not obscure the ‘School Bus’ signage or interfere with the driver’s view, especially when it comes to the rear glass.
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