A US judge has dismissed Elon Musk’s X lawsuit, in which the company accused a collection of advertisers and other corporations of illegally boycotting its platform. Its parent corporation, X Corp, claimed in 2024 that companies such as food giants Unilever and Mars, renewable energy business Orsted, and the World Federation of Advertisers (WFA) conspired to deprive it of “billions of dollars” in advertising income.
However, in Thursday’s verdict, US District Judge Jane Boyle stated that the corporation had failed to demonstrate any harm under federal competition regulations. The BBC has contacted X for comment. X Corp’s action, filed in a Texas court in 2024, stemmed from the platform’s fall in advertising revenue following Musk’s acquisition of Twitter in 2022.
After purchasing the platform, the tech billionaire implemented significant modifications, including the reinstatement of controversial figures’ accounts and the relaxation of certain content restrictions. Within a year of Musk’s acquisition of X, advertising revenue had dropped by more than half, as some companies delayed or curtailed their promotions on the site.
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