In recent years, Mr. Fu Wei, President of Midea Group’s EMEA (Europe, Middle East, and Africa) region, has successfully overcome marketing challenges and achieved remarkable results, establishing Midea Group as a market leader. Under his team’s leadership and combined efforts, Midea’s export share of air conditioners increased from 24% to 29%, and the scale surpassed 30 billion.
Furthermore, Midea Home Appliances has maintained its lead among Chinese small home appliance brands, with market shares that consistently exceed the industry average. In 2021, the team’s sales revenue reached 22 billion, a new company record.
These accomplishments are not restricted to the Chinese market alone. Midea Group has achieved impressive compound growth rates of more than 25% in several markets across EMEA. Midea Group’s market share has exceeded 10% in Saudi Arabia, the United Arab Emirates, Egypt, Italy, and Germany, indicating a significant breakthrough in the company’s expansion into international markets.
Mr. Fu Wei’s outstanding achievements are due not only to his strong educational background in business management and mechatronics, but also to his sharp insights and extensive experience in intelligent marketing. His extensive experience in market research and intelligent marketing has provided significant benefits to the Midea Group.
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