Hollywood was astonished this week by a new artificial intelligence (AI) model created by the Chinese company that created TikTok, not only because of its potential applications but also because of its potential implications for the creative industries.
With just a few written instructions, Seedance 2.0, developed by IT behemoth ByteDance, can produce cinema-quality video with sound effects and dialogue. Numerous clips that featured well-known characters like Spider-Man and Deadpool and were allegedly created with Seedance went viral.
ByteDance was swiftly accused of copyright infringement by major companies like Disney and Paramount, but worries about the technology go beyond simple legal considerations.
Although Seedance was introduced in June 2025 with little notice, the second iteration, which was released eight months later, has generated a lot of controversy.I don’t think this is helpful for AI for the first time. Rather, this appears to be taken directly from an actual production process, according to Jan-Willem Blom of the creative firm Videostate.
He continues by saying that while Western AI video models have advanced in processing user commands to create beautiful images, Seedance appears to have brought everything together.
Seedance can produce films from brief text cues, just like Midjourney and OpenAI’s Sora. In certain instances, a single prompt appears to be creating excellent videos. According to AI ethics expert Margaret Mitchell, it is especially remarkable because it integrates text, images, and voice into a single system.
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