Introducing Antônio Miranda, an adept professional and the CEO at Gelato Borelli. Accepting the mission to transform complex challenges into extraordinary opportunities, Antônio Miranda has had an exceptional performance in multiple sectors.
As the CEO of the organization, Antônio Miranda intends to take Gelato Borelli to new heights of success and focus more on people and impactful results, reflecting his people-centered approach. In this interview, Antônio speaks about the advent of his professional journey, major aspects focused on his business, major achievements in this journey, adversities, and how he balances the updated ideas with business goals.
The Beginning
To learn about the professional journey and what his role revolves around at Gelato Borelli, we asked, “Can you tell us about your professional journey and what led you to your current role?”
Antônio Miranda responds, “Having had the experience of working in various sectors, including the F&B industry and retail, events, services, franchising, telecommunications, and education, has sharpened my ability to generate creative innovations and sustainable results.
My time in the education sector, in particular, stood out for its experience in digital transformation, where I applied agile methods, data-driven approaches, and consumer-focused decisions to create competitive differentiators. This experience reinforced my entrepreneurial nature and my holistic view of business.
At Gelato Borelli, as CEO, my mission is to propel the company to new heights by applying a hands-on approach, focused on people and results. I believe in the importance of a solid corporate culture, diversity, and an owner mentality, in short, surrounding ourselves with a diverse, plural team, with different skills and visions, but driven by the same desire for purpose and aligned in the same direction and culture. These are the pillars that guide me to take Gelato Borelli to a level of success and innovation that stands out in the market.”
A Passionate Approach
Offering unique services and experience is quite crucial when it comes to achieving success as a business. We asked, “What sets your company apart from its competitors in the sector?”
Antônio Miranda shared, “Gelato Borelli stands out in the market for our unique and passionate approach to offering a complete sensory experience to our customers. Our difference lies in five fundamental mantras:
- Sensory Experience: Our mission is to provide a complete journey for the senses, immersing our customers in a universe of flavors and emotions, from the seductive aroma to the sight of vibrant colors in the shop windows.
- Cozy atmosphere: Our stores are more than just places to taste gelato; we create environments that invite our customers to relax and fully enjoy the experience.
- Variety of flavors: We are committed to offering a wide variety of creative flavors that surprise and delight our customers. For us, each Gelato is a sensory adventure, an invitation to discovery and innovation.
- Unparalleled Quality: Excellence in quality is our cornerstone. We aim to create ‘pieces of paradise’ with every bite, guaranteeing the best possible experience.
- Humanized Service: We treat our customers as part of our family. Every interaction is an opportunity to share our love for what we do and make a visit to Gelato Borelli truly special.
These five mantras are at the heart of Gelato Borelli and differentiate us significantly from our competitors. They reflect our commitment to innovation, quality, and, above all, the satisfaction and happiness of our customers.”
Major Milestones
We were curious to learn about some worth-sharing achievements of Antônio Miranda’s company. So, we inquired, “What has been your company’s greatest achievement so far?”
Antônio Miranda replied, “We’re eternally dissatisfied, so we’re always looking ahead to the next challenge. But the things that matter are simple; the smile on each of our customer’s faces when they taste our gelato is the achievement we value.”
A People-Centric Approach
The success and growth of a business prominently depend on the leading figure of the same. To learn how Antônio Miranda leads his team and the leadership style that he prefers, we asked, “How would you describe your leadership style?”
Antônio Miranda shared, “In the corporate world, being results-oriented is a premise. I’d say I’m very hands-on, and people-oriented, promoting the appreciation of differences and collaboration. I’m quite entrepreneurial, so I have a propensity to innovate, take calculated risks, and seek out new opportunities for growth and expansion. Gelato Borelli has been a great opportunity to put these values into practice.”
Nurturing Talents
We were curious to learn about the strategies adopted by Antônio Miranda to encourage bright minds in his team. So, we asked, “What strategies do you use to motivate and develop talent in your organization?”
Antônio Miranda shared, “In our organization, we take a holistic approach to motivating and developing talent, recognizing that the growth and success of our employees is fundamental to the success of the company. A few things are key for us including, Borelli Culture and Values, Positive and Inclusive Work Environment, Continuous Development, Recognition and Reward, Autonomy and Empowerment, Open Communication, Culture of Innovation, and Work-Life Balance.”
AI And The Future
With the fast-paced digital transformation and AI taking a toll on every industry, it is paramount to stay updated about the latest developments. To learn about the perspective of Antônio Miranda on this aspect, we asked, “What role do you see artificial intelligence or technology playing in this sector?”
Antônio Miranda responds, “Artificial Intelligence and technology are key to driving innovation, optimizing operations, and offering exceptional experiences to our customers. At Gelato Borelli, we are always looking for ways to integrate these technologies to maintain our leadership and excellence in the market.”
We further asked, “How do you imagine the future of your sector?”
“I imagine the future of the gelato sector as an era of continuous innovation, driven by a growing demand for personalized and sustainable experiences. I see an increase in the use of artificial intelligence to improve operational efficiency, coupled with a strong emphasis on natural, organic ingredients and healthiness.
Sustainability will be a key factor, with greener practices in production and packaging. In addition, the customer experience will continue to evolve, with more interactivity and immersion in stores, but humanized service and relationships will always be a differentiator.” He added.
Adaptability Amidst Challenges
Challenging phases are a definite part of every business. So, we asked, “What have been some of the most significant obstacles you’ve encountered in your company and how have you dealt with them?”
Antônio Miranda replied, “We are experiencing rapid growth, so one concern I keep alive is ensuring quality and focusing on what is important and relevant. We’ve tackled this by focusing on the Core Business, training and developing the team, constantly listening to customers and franchisees, having efficient resource management and effective communication to ensure the whole team is involved and prioritized.”
Best Piece Of Advice
We were eager to learn about business advice that Antônio Miranda feels has worked the best for him. So, we inquired, “What was the best piece of business advice you ever received?”
Antônio Miranda shared, “I believe it was from my grandfather Miranda, after whom I am named, a born businessman: “Prioritize the people and culture of your company above all else. Businesses are built by people, and lasting success comes from a team that is motivated, engaged, and aligned with the company’s values. Innovation and creativity flourish in environments where people feel valued, empowered, and part of something bigger.”
This advice resonated deeply with me. It highlights the importance of cultivating a work environment where employees feel listened to, respected, and encouraged to innovate. At Gelato Borelli we put people at the heart of our business strategy, creating a strong corporate culture that is capable of facing challenges, adapting to change, and seizing opportunities. This allows us not only to achieve short-term goals but also to build a resilient and prosperous company in the long term.”
Balancing The Operations, we asked Antônio Miranda
We concluded the interview by asking, “How do you balance investing in up-to-date ideas with ensuring that ongoing operations remain successful?”
“Innovations and existing operations benefit each other. Ultimately it comes down to what makes sense to the consumer, and if it makes sense to them, it has to make sense to us.” He concluded.
Follow Antônio Miranda on LinkedIn.
Find Gelato Borelli on LinkedIn and visit their website http://www.gelatoborelli.com.br/
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