How One Man’s Journey Turned Adversity into a Global Movement of Transformation
Dr. Ignacio Bonasa has become a reference point for leaders and organizations seeking more than performance — seeking purpose. A Doctor in Leadership and Organizational Transformation, he has spent years bridging business with humanity, showing that true success lies in emotional coherence and authentic leadership.
As the founder of Liderarte and the driving force behind initiatives such as RESETÉATE, BienestART, Turn the Table (Dale la Vuelta a la Tortilla), and the Parliament of Latin American Leaders, Bonasa has built a global framework for conscious evolution — for individuals, teams, and societies.
Rediscovering Purpose Beyond Success
Before founding Liderarte, Bonasa led a thriving career in banking. Yet despite his professional achievements, he found himself asking deeper questions.
“I had everything society told me I needed. But I was missing myself.”
That realization marked a turning point. He stepped away from the comfort of executive titles and began exploring the intersection of emotional intelligence, art, and leadership. From that inner search emerged Liderarte, a space for human-centered transformation that helps leaders align their values, actions, and sense of meaning.
The 4A Model: The Path to Coherent Leadership
Central to Bonasa’s philosophy is the 4A Model — Aprendizaje (Learning), Actitud (Attitude), Alma (Soul), and Acción (Action).
Dr. Ignacio Bonasa describes it as a cycle of continuous evolution:
- Learning opens awareness.
- Attitude drives momentum.
- Soul provides depth.
- Action transforms insight into impact.
For Bonasa, leadership without soul is strategy without substance.
“You can manage people, but you can only lead hearts.”
Art plays a vital role in this process — not as entertainment, but as therapy and transformation. Through creativity, Bonasa helps individuals access emotional dimensions that logic alone cannot reach.
RESETÉATE: Beginning Again With Purpose
Out of personal struggle came RESETÉATE — a project that teaches the art of beginning again.
“It was my own process of healing,” Bonasa admits. “I needed to forgive myself to move forward.”
RESETÉATE invites participants to view adversity not as an end but as a reset — a moment to pause, reflect, and rebuild with clarity. Each session becomes a journey through self-acceptance, resilience, and gratitude, guiding people to recover their own light after life’s darker seasons.
Turning Pain into Strength: The “Turn the Table” Movement
Dale la Vuelta a la Tortilla — translated as Turn the Table — grew from that same vision. What began as a personal initiative evolved into an international movement inspiring thousands to reclaim control over their narratives.
“We cannot choose what happens to us,” Bonasa says, “but we can choose how to transform it.”
The project symbolizes resilience and personal empowerment, helping individuals see pain as the raw material of wisdom.
From Workplaces to “Organizations with Soul”
Dr. Ignacio Bonasa believes the workplace should not drain people but renew them.
Through the European Association of Organizations with Soul, he advocates for a model of business built on emotional connection and authenticity.
“A company without soul may reach numbers, but never hearts,” he says.
By integrating wellbeing, empathy, and creativity into leadership models, Bonasa helps organizations replace burnout with belonging and profit with purpose.
BienestART: The Art of Inner Balance
BienestART merges two of Bonasa’s greatest passions — art and wellbeing.
This initiative shows that emotional health is not the absence of pain but the presence of meaning.
Through art-based workshops and reflective exercises, participants rediscover emotional flow, learning that balance is less about control and more about connection.
“Art reminds us that healing is creative,” Dr. Ignacio Bonasa explains.
The Parliament of Latin American Leaders: A Collective Consciousness
Through the Parliament of Latin American Leaders, Bonasa has united thinkers and innovators under a shared mission — to redefine leadership through empathy, cooperation, and social responsibility.
“Leadership is not about hierarchy,” he says. “It’s about collective awareness.”
This initiative envisions a new era of leadership across Latin America — one that values collaboration over competition and the human being above the system.
Leading With Emotion and Coherence
Dr. Ignacio Bonasa view of leadership challenges conventional definitions. For him, authenticity, vulnerability, and coherence form the core of sustainable leadership.
“The best leaders are those who have dared to meet themselves first.”
He believes that the strength of a leader lies not in control but in connection — the ability to inspire trust through presence and empathy.
Wisdom Through Experience
Dr. Ignacio Bonasa often credits his mentors and inspirations — from his aunt Tere, who embodied compassion, to Ramón Feijoo, who lived integrity; Viktor Frankl, who taught him meaning through suffering; María Zambrano, who linked reason and heart; and Mozart, who turned structure into art.
Still, he insists that his greatest teachers are everyday people — those who show courage in silence, resilience in struggle, and kindness without reason.
He also speaks of his Spanish roots with pride:
“Spain is not just my country — it’s my rhythm, my passion, and my essence.”
Redefining Wellbeing
To Dr. Ignacio Bonasa, wellbeing is not a trend but a state of alignment.
“It’s when your thoughts, emotions, and actions walk together.”
He sees wellbeing as the next stage of intelligence — one that integrates compassion, clarity, and coherence. In his words, “It’s not about perfection; it’s about presence.”
A Vision for the Future
Looking ahead, Bonasa dreams of a future where organizations lead with purpose and societies measure progress by emotional awareness.
“My hope is to create systems that breathe — organizations that feel and lead with heart.”
Dr. Ignacio Bonasa envisions a world where leaders rediscover the power of empathy — where transformation is not an act of change, but an act of remembering who we are.
Final Reflection
“To those who are beginning again — remember: every fall teaches you how to rise differently.
You are not what you lost; you are what you learned.”
The Legacy of Dr. Ignacio Bonasa
Through Liderarte and his many initiatives, Dr. Ignacio Bonasa continues to redefine leadership as a path of awareness, not ambition. His life’s work invites the world to move from doing to being — and from success to significance.
To learn more about Dr. Ignacio Bonasa, visit https://liderarte.org or connect with him on LinkedIn.
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