We recently had the opportunity to interview Georges Nasr, Founder and Managing Partner at AXIOM EXPERTS. An accomplished Business and Marketing Strategist, Georges has a proven track record of successfully revitalizing business performance, implementing effective turnaround strategies, and spearheading brand rejuvenation initiatives.
With over three decades of invaluable experience in dynamic, multicultural markets, Georges has honed his expertise as an adept practitioner specializing in business and marketing consultancy. In his exceptional career path, Georges has launched over 200 innovative products, trained over 1000 individuals, and garnered more than 15 awards, reflecting his visionary leadership.
The Beginning
We first asked, “Can you walk us through your professional journey and how it led to where you are today?”
Georges Nasr shared, “My professional journey has been an incredible voyage of exploration and growth, shaped by over three decades of experience in banking, business growth, and innovative marketing strategy. I began my career with a strong foundation in business administration and marketing innovation, earning advanced degrees from prestigious institutions such as ESCP-Paris, Catholic University-Paris, and Saint Joseph University. This academic grounding was instrumental in my early success in roles on the top management executive level throughout the ladder from manager, Assistant General Manager, to board member of a bank in addition to Managing director for a group of companies, and many others.
Throughout my career, I’ve embraced challenges across diverse sectors, where I’ve had the privilege of designing and executing innovative business and marketing strategies that have not only revived struggling companies but propelled thriving businesses to the next level. One of my proudest accomplishments is developing and launching over 200 innovative products (i.e. plastic surgery loan) and coaching more than 1,000 professionals, earning international recognition and 15+ awards along the way.”
He added, “The journey led me to AXIOM EXPERTS, a business growth and marketing innovation consulting firm, which is rooted in bold ideas and actionable strategies, and I am fortunate to collaborate with strategic partners and leaders across multicultural markets. Additionally, my experience extends beyond consulting to academia and leadership roles.
As an MBA professor, certified coach, and accredited lecturer, I’ve been privileged to mentor the next generation of business leaders. My philosophy has always been that business growth stems from a deep understanding of market dynamics, creativity, and the courage to embrace change. Today, I remain committed to making a meaningful impact by guiding companies toward sustainable success and empowering them to realize their full potential. Your vision is as big as our madness. Innovation belongs to those courageous enough to think and do differently.”
Adopting A Unique Approach
We were interested to learn the factors that inspired Georges Nasr to start his consulting firm. So, we asked, “What inspired you to establish AXIOM EXPERTS, and how has your approach to consulting evolved over the years?”
Georges Nasr reflected, “AXIOM EXPERTS was born from the vision to go beyond traditional consulting, offering practical, actionable solutions rooted in hands-on expertise. We noticed a gap in the market where businesses needed not just advice but a partner who could implement strategies with them. Over the years, our approach has evolved by integrating advanced technologies, embracing digital transformation, and focusing on results-driven strategies that align with our client’s goals.
Our mantra, ‘Doing things differently,’ reflects our commitment to innovation and creative problem-solving. Today Axiom Experts has offices in 3 countries (France, Lebanon, and Liberia) and will expand its presence to reach 8 countries in 2025.”
Market Turnaround Strategies
We further asked, “Can you share a case study or example where your strategies successfully broke market stagnation for a client? What was the key factor in achieving this breakthrough?”
“One of our standout projects involved reviving a regional B2B. The company faced intense competition and declining sales. Through comprehensive market research, brand repositioning, and a creative marketing strategy, we not only increased their brand visibility but also improved their profitability. The key to success was our ability to integrate consumer insights into a refreshed brand identity and launch innovative product lines that resonated with the target market. This approach reinvigorated their growth trajectory.” Georges mentioned.
Tailored Solutions For Startups
We also asked, “With your focus on business growth and marketing innovation, how do you tailor your solutions to meet the specific challenges of startups versus established corporations?”
“For startups, we focus on building a solid foundation, helping them define their vision, unique selling proposition (USP), and market positioning. This often includes hands-on support with branding, strategy development, and scaling operations. For established corporations, our focus shifts to tackling stagnation, optimizing operational efficiency, and driving market leadership. Each solution is customized, leveraging our deep understanding of both emerging and mature market dynamics.” He shared.
Measuring Success With KPIs
To learn how Georges measures the rate of success in his business, we asked, “How do you ensure measurable outcomes when implementing growth strategies, and what KPIs do you typically prioritize for your clients?”
Georges Nasr replied, “At AXIOM EXPERTS, we believe that what can be measured can be improved. We set clear KPIs tailored to each project, such as revenue growth, market share increase, brand awareness, customer acquisition rates, and ROI on marketing investments. Regular performance dashboards and check-ins ensure transparency and progress tracking, enabling us to refine strategies in real-time to meet or exceed targets.”
Impact Of Digital Transformation
Fast-paced digital transformation has been redefining the way businesses perform. So, we asked, “What role do digital transformation and AI-driven tools play in your consulting process, and how do you plan to integrate emerging technologies in the future?”
Georges Nasr reflected, “Digital transformation is central to our process. We use data analytics, AI-driven tools, and automation to streamline operations, enhance marketing precision, and improve customer engagement for our clients. Looking ahead, we plan to expand our use of predictive analytics and AI to anticipate market trends and personalize customer experiences, ensuring our clients stay competitive in an ever-evolving business landscape.”
Insights For Struggling Businesses
Addressing startups and businesses that are facing a tough time, we asked, “What advice would you give businesses struggling with market stagnation or profitability issues, and how does AXIOM EXPERTS address these pain points differently?”
Georges Nasr responded, “For businesses facing stagnation or profitability challenges, the key is to revisit their strategy, understand their market dynamics, and explore untapped opportunities. At AXIOM EXPERTS, we address these pain points by conducting in-depth market studies, identifying growth drivers, and implementing creative strategies to differentiate brands. Our hands-on approach, coupled with a strong focus on results, ensures that businesses not only overcome challenges but also achieve sustainable growth.”
Current Offerings At AXIOM EXPERTS
To learn more about the services offered by Georges’ business, we asked, “Tell us more about your services and if you are planning to add something new in the future.”
Georges Nasr shared, “At AXIOM EXPERTS, our services are designed to address the most pressing challenges businesses face while paving the way for sustainable growth. As a 360° consulting firm, we specialize in breaking market stagnation, accelerating growth, and optimizing profitability for businesses across industries. What sets us apart is that we are more than consultants—we are expert practitioners who actively implement strategies, ensuring measurable results.
Our core services include business & financial services. We focus on unlocking growth by optimizing profitability through financial restructuring, market segmentation, and strategic business planning. Our approach integrates detailed financial analysis, revenue forecasting, and budget optimization to ensure companies operate efficiently and competitively.”
Georges Nasr further added, “We also have marketing, digital, branding, and communication services on our list. From redefining your brand’s positioning to crafting effective marketing and digital strategies, we help businesses break market stagnation and boost brand value. Moreover, we build strong, customer-focused teams by fostering leadership and a results-oriented culture. Through tailored training programs, we enable businesses to cultivate the skills and mindset required to excel in competitive environments.
Innovation drives us at AXIOM EXPERTS, and we are constantly exploring ways to enhance our offerings. Looking ahead, we plan to expand our digital services portfolio, leveraging AI and advanced analytics to provide deeper insights and smarter solutions. We are also working on introducing tools for real-time performance tracking and creating sector-specific frameworks tailored for startups, SMEs, and multinational corporations. Additionally, expanding our training programs to address emerging trends like sustainability, green business practices, and digital leadership is high on our agenda.”
Assessing Market Trends
In a dynamic industry, assessing the market trends is crucial to stay ahead of the curve. So, we asked, “What methods do you use to analyze market trends, and how have these influenced your business decisions?”
Georges shared, “At AXIOM EXPERTS, analyzing market trends is a cornerstone of our consulting approach. We employ a variety of methods to ensure a comprehensive understanding of market dynamics and customer behaviors, including data collection and analysis. We gather quantitative and qualitative data from reliable sources such as industry reports, government statistics, and digital analytics platforms. Also by segmenting markets based on demographics, psychographics, and purchasing habits, we identify specific customer needs and opportunities, helping us understand gaps in the market and devise strategies to offer differentiated value.
With SWOT and PESTLE analysis, we evaluate external and internal factors affecting a business, identifying strengths, weaknesses, opportunities, and threats while considering political, economic, social, technological, legal, and environmental influences on the market. Moreover, using AI-driven tools, we analyze historical and real-time data to predict future trends, enabling us to stay ahead of market shifts and position our clients strategically to capitalize on opportunities. And finally, engaging directly with customers through surveys and focus groups provides first-hand insights into their expectations and pain points, allowing for tailored solutions.”
We also asked, “How do these methods influence business decisions?”
“Our market trend analysis has consistently guided strategic decision-making. For example, understanding the rise of digital-first behaviors allowed us to help clients transition to e-commerce platforms and adopt digital marketing strategies. Similarly, identifying trends in sustainability and social responsibility has helped clients align their brand values with consumer expectations, boosting their market relevance and loyalty. This holistic, data-driven approach ensures that our recommendations are not just reactive but also proactive, enabling our clients to anticipate changes and maintain a competitive edge.” Georges concluded.
Follow Georges Nasr on LinkedIn.
Find AXIOM EXPERTS on LinkedIn and visit their website http://www.axiom-experts.com
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