We recently had the pleasure to have a conversation with Klaus Bartosch, CEO, Founder, and Managing Partner at Dreamoro Group. At Dreamoro, Klaus and his team help Healthtech digital media and entertainment tech founders launch successful digital products, bringing a positive impact on the planet.
With over 35 years of experience in the IT field, Klaus has been performing consistently as an impassioned leader, focused on eliciting peak performance from organizations and individuals. In this interview, Klaus shares the genesis of his professional path, highlights in his career, and plans on taking the business ahead.
The Advent Of Professional Journey
We started the session by asking, “Can you walk us through your professional journey and how it led to where you are today?”
Klaus Bartosch shared, “I commenced my career in Civil and Structural Engineering and fell into IT with the adoption of Computer Aided Drafting systems (CAD) in the late 80’s. I have been in IT ever since working across a range of industries and platforms, from GIS to enterprise systems, B2B, B2C, online media, and entertainment.
In 2011, I founded a Healthtech company which I listed on the stock exchange via an IPO in 2015 and led as CEO & Managing Director until my exit in Oct 2022. An Australian Israel Chamber of Commerce Tech Trade Mission in 2018 planted a seed about effective venture capital and that led to me founding Dreamoro Group. An experienced founder-led Venture Capital company with a VC Fund focused on helping fund and grow early-stage Healthtech founders, and supported by an experienced technology and commercialization studio, Dreamoro Studio.”
From Challenges To Triumphs
To learn more about the challenges faced by Klaus Bartosch in his career, we asked, “Reflecting on your career, what have been some of the most significant challenges you’ve faced, and how did you overcome them?”
Klaus Bartosch shared, “Life and business throw curve balls all too often and how you respond shapes you. 2 years into my last startup, that is, in 2013, I was diagnosed with a rare form of Leukemia. I had 15 people in the company at the time and found myself in isolation in a hospital, on chemotherapy, connected to the internet with my laptop, iPad, and iPhone continuing to run the company.
In hindsight, not the smartest move, however whenever I am faced with challenges, my approach to overcoming them involves doubling down and pushing through obstacles, shaped by determination from engineering education. I value constructive criticism over empty praise. I believe in using challenging feedback to improve, telling my team to focus on the valuable lessons it brings.”
Maintaining A Perfect Balance
We further asked, “How do you balance long-term vision with short-term operational needs?”
“I have become a huge fan and practiced strategic advisor of the ‘Playing to Win’ methodology by Lafley and Martin. It is the most simple and powerful way to design strategy and by its very nature, resolves a structured method for ‘aligning’ long-term vision with short-term operational needs. The point is, it isn’t about ‘balance’ but ensuring that you execute decisions and focus resources to deliver your long-term vision, which is described more usefully I think as ‘your winning aspiration’ as a company.” Klaus shared.
Upcoming Events And Services
Eager to learn more about the services offered by Klaus Bartosch’s business, we inquired, “Tell us more about your services and if you are planning to add something new in the future.”
“We already have a unique and deep health tech market strategy, operational and investment expertise in our team that is further supporting founders with a technology and commercialization studio in Dreamoro Studio. Over time, I am keen to have our platform extended to support health tech founders to take their high-impact health tech innovation to the global market through a global Dreamoro growth network.” Klaus shared.
Analyzing Market Trends
We asked, “What methods do you use to analyze market trends, and how have these influenced your business decisions?”
Klaus Bartosch added, “The challenge with ‘market trends’ is that once revealed they are already too late. It is a bit like looking into the night sky. Those stars you see are light from the sun that are millions to trillions of years old already. Market trends are based on historical data so provide a limited perspective on the future. You need to be looking ahead to identify them before they are recognized by others.”
Redefining Businesses
We wanted to gather Klaus Bartosch’s perspective on the impact of digital evolution on his business. So, we asked, “How has digital transformation affected your business model?”
Klaus Bartosch replied, “Digital transformation has had a positive impact on us. It has enabled us to more quickly engage and understand opportunities and importantly is the very catalyst that is driving a huge global opportunity for transformation in Healthcare of which Healthtech will play a huge part.”
Potential Trends Of The Market
To learn more about the emerging trends of Klaus’ market, we asked, “What emerging technologies do you believe will have the most significant impact on your industry in the next five years?”
“Unsurprisingly, AI and in a positive way. It will enable healthcare to transform operations more quickly, perform tasks more accurately, and transform, speed up, and enable more accurate decision-making. It is akin to when the first computer was invented only likely to be 1000 more impactful.” He added.
Employee Satisfaction And Empowerment
Employees are an integral part of every business. So, we asked, “What strategies do you implement to maintain high levels of employee engagement and satisfaction?”
Klaus Bartosch shared, “We enable people to assume authority, take ownership, and make decisions while focusing on our Playing to Win strategy and use of OKRs. People want to be empowered, to learn and be trusted.”
Taking The Business Forward
We ended the interview by asking, “How do you want your business to be remembered, and what steps are you taking to secure that legacy?”
“We measure the performance of our success on several factors that include the global impact our health tech founders have had, financial returns to our VC Fund Limited Partners investors (LPs), and referrals from founders we meet every week to new Healthtech founders. Look after Global impact, then financial returns will be rewarded and it will drive quality deal flow in Healthtech. It’s simple and powerful math.” Klaus concluded.
Follow Klaus Bartosch on LinkedIn.
Find Dreamoro on LinkedIn and visit their website https://www.dreamoro.com.au
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