In 2025, Google said that YouTube made over $60 billion (£44 billion), as the company aimed to increase its subscription base. When you add up all of YouTube’s ad revenue and paid memberships, you get a sum that is far more than Netflix’s $45 billion in revenue.
YouTube appears to be the first time Google has publicly reported the annual earnings of its video platform since its acquisition of YouTube in 2006. The platform is becoming almost infrastructural for digital natives,” according to Hanna Kahlert, a senior analyst at Midia Research, thus the move was “perhaps not a surprising one.
She informed the BBC that, according to Midia consumer survey data, more than half of all users access YouTube at least once a day, and more than 70% of overseas customers use it at least once a week. The platform can “capitalise well” on its big viewership, according to Kahlert, because of the various ways it makes money, like through ads or charging a monthly fee to eliminate them.
Despite the fact that YouTube’s worldwide ad income for the last three months of 2025 was $11.38bn (£8.37bn), which was lower than what Wall Street had anticipated, Google CEO Sundar Pichai praised YouTube’s overall performance and called it a “fantastic year” for the firm.
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