From “Love at First Sight” with the Diamond Industry to the Paints and Coatings industry, Mr. Brijesh Vora’s Journey towards building his Empire with risk, vision, and boundless ambition has been truly inspirational. With extensive expertise in strategic planning, operational excellence, and team building, Brijesh has successfully navigated the complexities of various industries and currently holds the position of Founder and Managing Director of Brilliance Elysian Coatings.
As a forward-thinking professional, he leverages his expertise as creating collaborative environments, driving technological advancement, and developing relationships that are long-term. Here is Mr.Brijesh Vora’s in-depth interview with valuable insights on leadership, industry trends, and inspiring journeys that offer unparalleled expertise and inspire the next generation of business leaders.
Early Journey
Mr. Brijesh Vora shared, “I don’t believe in making a career, but building an Empire, and that’s what every tycoon’s dream is. My journey has been unconventional yet deeply rewarding. I started at the tender age of 18, working for free at an income tax consultancy firm and earning just 1500 INR per month after six months. Here, most of the time I used to scroll down the biographies of successful entrepreneurs on my laptop. That early exposure to business intrigued me, but my heart always gravitated toward something bigger. In 2017, I joined a diamond firm in Bhavnagar, India, which was my ‘love at first sight.’ Polishing rough diamonds and working my way up to the assortment department gave me a profound appreciation for craftsmanship and precision.
However, I never intended to confine myself to one industry. In 2020, after my studies, I transitioned into the paints’ industry with Berger Paints as a Senior Sales Officer in Ahmedabad, India. My vision has always been clear: build a brand that transcends sectors. Today, BECPL serves diverse coating segments, including Marine, Protective, Decorative, and Infrastructural coatings.”
The Big Leap
We started the interview by asking, “What motivated you to leap from an employee to an entrepreneur?”
Mr. Brijesh Vora shared, “I never wanted to settle within the roof of one organization or role, but my roof was this world, and I want to achieve success in every corner of the world with varied businesses. The real leap was a mental one, driven by my desire to make an impact across multiple sectors. Entrepreneurship isn’t just about running a business; it’s about creating a legacy, an empire. I want to leave a mark on the world by being present in different industries across different countries. That drive for boundless growth is what keeps me going.”
Managing Risks Throughout The Journey
We further asked, “Risk-taking seems to be a recurring theme in your journey. How do you manage it?”
Brijesh Vora shared, “For me, risk is synonymous with growth. Playing it safe leads to mediocrity. I’d rather face big, risky failures than settle for small successes. My philosophy is simple: ‘Sink yourself to the fullest first, when the ultimate goal is to fly infinitely.’ I take calculated risks, but I also believe in being audacious.
Whether it’s moving to Ahmedabad, India with just 2000 INR, expecting to sleep any night on footpaths, or starting a new venture with no backups, I’ve learned that risk shapes you, refines you, and sets you apart from the rest. Risks are your support to come ahead in life with some or little pain, and pain has success.”
Wealth Beyond Measures
We were curious to learn about Mr.Brijesh Vora’s take on achieving success for his business. So, we asked, “What is your perspective on success and money?”
“Success is a moving target. I don’t get satisfied easily because I believe that true success is infinite. The moment you feel content, you stop growing. As for money, I think the old mindset of saving is obsolete. Saving is a defense mechanism for those afraid of making more.
I’m focused on building multiple streams of income, living a luxurious life, and constantly investing to grow my wealth. In my opinion, money should be spent to create more money. This mindset fuels my long-term vision of becoming a global business tycoon with a net worth of at least 15,000 crores INR as my first salary was 1500 INR per month in 2016.” Mr.Brijesh shared.
Plans We Asked Mr.Brijesh Vora
To get a glimpse of the goals Brijesh has set for his business, we inquired, “What are your long-term goals for Brilliance Elysian Coatings Pvt. Ltd. and beyond?”
Brijesh Vora replied, “BECPL is just the beginning. My dream is to transition this company into the Brilliance Group of Companies & other brands, spanning sectors like Hospitality, Textile, Diamond, and Real Estate. I see myself not just as a company leader but as a presence in multiple industries across the world, from director to chairman roles. I believe in continuous expansion, pushing limits beyond any single sector or organization. Furthermore, I’m building an empire and, not a career and that’s a lifelong mission.”
Embracing Challenges And Pressure
Challenges are an inevitable part of every career path. To learn how Mr.Brijesh Vora overcame the same, and his approach to handling pressure, we asked, “How do you handle pressure and challenges?”
He responded, “I embrace pressure because it sharpens my mind and accelerates my thinking. Taking on challenges is what helps me thrive. I believe that dealing with pressure turns difficult tasks into manageable ones, and it opens up your capacity to handle even bigger responsibilities. Challenges are what propel me to the next level: they are an essential part of my growth.”
Words Of Wisdom For Beginners
Addressing the beginners following his path, we asked Mr.Brijesh Vora, “What advice would you give to young entrepreneurs who are just starting?”
“First, be fearless. Don’t aim for small victories: be ready for massive risks and failures. Second, never be satisfied. The moment you feel you’ve arrived, your journey ends. Lastly, think globally. Don’t limit yourself to a single business or role: expand your vision, network, and influence. The world is your stage, and every step you take should reflect that.” Mr.Brijesh shared.
A Visionary’s Perspective
We asked, “How do you see your role in the global entrepreneurial landscape?”
He added, “I see myself as part of the 1%, not following what the 99% of the world does. My vision is to rise to the top tier of global entrepreneurs, not just in one sector but across multiple industries. I also aim to be on the Forbes Top 20 Young Billionaires and Entrepreneurs list. It’s not just about personal success but creating something that transcends me and touches lives on a global scale.”
Spark Behind The Journey
Eager to learn about the factors that encouraged Mr.Brijesh Vora to start his journey at the initial point, we inquired, “Can you recount the journey that led to the creation of your company and the core mission that drives it?”
Mr. Brijesh Vora shared, “My journey began in the diamond industry, which was my ‘love at first sight.’ But I always envisioned something bigger, beyond just one sector. In 2020, after gaining valuable experience in the diamond trade and later with Berger Paints, I realized the potential to create something of my own, something that spanned multiple industries.
This led to the creation of Brilliance Elysian Coatings Pvt. Ltd., recently in 2023, which focuses on Marine, Protective, Decorative, and Infrastructural paints & coatings with various coating services as per industry needs. The core mission is simple: to deliver world-class professional coating solutions using top-tier brands that meet industrial standards while driving innovation and growth across sectors. We aim to set benchmarks, not just meet them.”
Staying Ahead Of The Curve
A fast-paced digital transformation is redefining the way businesses perform. We asked, “In what ways are you integrating cutting-edge technology to enhance innovation and operational efficiency in your business?”
Mr. Brijesh Vora shared, “We have plans as time fastens. I will bring change to this unorganized and incubative painting and coatings service sector in India. Currently, we’re in the service sector, and our long-term goal is to expand, to implement AI-based machinery and robots for painting and coating services. I think these steps will be faster, more accurate, and give better finishing at every project, yet more costly when it comes to per SqFt costing for the Indian market.
We’re revolutionizing our services with AI-powered solutions, enabling clients to visualize and customize projects in 3D with real-time rendering. Additionally, AI-integrated data science will optimize coating performance, tracking Dry Film Thickness (DFT) and Wet Film Thickness (WFT) for quality control. This centralized system ensures real-time monitoring across all services. Guided by market needs, we prioritize timely implementation, cost-efficiency, and innovative boundaries, backing our ideas with thorough research and practical execution.”
Adapting To Excellence
We further asked, “How do you ensure your business strategies remain relevant and effective in a rapidly changing industry landscape?”
Brijesh Vora shared, “Being in a service sector, ‘detailing’ analyzing services at site to make sure excellent finishing and final product is the best thing to make the business ahead in this market. Staying relevant is all about being proactive rather than reactive.
Our strategies are built on flexibility, allowing us to pivot quickly when the industry shifts. What are the demands of the latest designed buildings, or vessel problems when it comes to Marine segments or the demands of plants & factories, what trends do our institutional partners like Architects/Interiors bring in the market, regular market analysis, customer feedback, and internal innovation meetings ensure we are not just keeping up with the times but setting the pace. My philosophy is: that if you’re not changing, you’re falling behind.
We recently brought our new brand LimeLuxecoat which is an organic lime-based texture that has surely made paint obsolete to some extent at big sites. Switching to this has also made our profit margins improve. I don’t believe in competition nor follow what competitors are doing, I’m the only one excellent in the industry following the market and end consumer needs and demands.”
Career-Defining Moment
We were intrigued to learn more about the events that marked Brijesh Vora’s entrepreneurial journey. So, we asked, “Can you share a pivotal moment in your entrepreneurial journey that significantly influenced your approach to business?”
Mr. Brijesh Vora shared, “The most pivotal moment for me was when I moved to Ahmedabad, India with only 2000 INR in my pocket, with no guarantee of what would come next, with a readiness to spend a night on footpaths. That experience taught me the value of risk-taking, resilience, and never settling for less.
I believe in never living a middle-class life, either living the poorest struggling life which will motivate you to move ahead, or living the luxurious royal rich life. It shaped my belief that if you don’t push yourself into uncomfortable situations, you’ll never grow. That mindset influences everything I do in business, from taking on large-scale projects to making bold, strategic decisions that others might shy away from.
When I was in London, I saw the vast opportunities for coatings across industries. It was a defining experience because it broadened my vision and inspired me to found Brilliance with the goal of international expansion. Returning to India, I was motivated to build something that would take me back to London – but this time as a global business leader. That moment taught me that big dreams require bold actions, and it was the birth of Brilliance that anchored me as an entrepreneur.”
Empowering Team Members
Having an empowered team is paramount for the success of any business. So, we asked, “How do you cultivate an environment that encourages ongoing learning and development among your team members?”
Mr. Brijesh Vora shared, “Currently, our major team members are our coat-masters, who coat and convert the product into a finished one. We conduct workshops, making new experiments with new coating experiences, developing new designs and training, and rehearsing our coat masters to make sure they maintain the coating frequency on site.
I also emphasize empowerment: allowing team members to take ownership of projects and make decisions, because nothing accelerates learning like accountability. I personally, as a director, monitor my coatmasters and their work on site. Product and segment-wise training for each of our different segment-wise coatmasters confirms to me that on-site results will be excellent.”
Adaptability Amidst Uncertainties
“What measures do you implement to maintain the agility and adaptability of your business in the face of evolving challenges and opportunities?”
Mr. Brijesh Vora shared, “Agility is crucial for survival in today’s fast-paced business environment. We maintain flexibility in our operations by keeping our decision-making processes streamlined and efficient. Moreover, we constantly re-evaluate our business model and services to ensure they remain aligned with current and future demands. Having contingency plans in place for potential disruptions also helps us stay one step ahead.
At Brilliance Elysian Coatings Pvt. Ltd. (BECPL), agility and adaptability are central to our business strategy, especially given the dynamic and competitive nature of the service-based paints and coatings industry. We operate across Marine, Protective, Infrastructural, and Decorative segments, each with its own set of challenges.”
Brijesh Vora added, “To stay ahead in a rapidly changing industry, I focus on three key strategies: continuous market analysis and feedback loops to anticipate and adapt to evolving customer needs; collaborative leadership with a hands-on approach to ensure project perfection and team flexibility; and embracing technological advancements, including AI-based solutions and data science tools.
These innovations enhance project efficiency, streamline operations, and maintain industry-leading standards. By integrating AI-driven customer interfaces and real-time data analysis for optimal coating performance, material requirements, and cost savings, we ensure adaptability and stay ahead of the curve as we expand into the UK and European markets. We understand that agility is key to survival and growth in today’s business environment, and we’re committed to remaining nimble and proactive as we take on new challenges and opportunities across the globe.”
Pioneering Projects Of BECPL
To get a glimpse of the impactful projects undertaken by BECPL, we asked Brijesh Vora, “Could you shed light on a particular project or initiative that has made a substantial impact on your company’s success?”
Brijesh Vora responded, “At Brilliance Elysian Coatings Pvt. Ltd. (BECPL), we cater to a wide range of industries across Marine, Protective, Decorative, and Infrastructural coatings. In my view, the most impactful projects are those that offer high-end, tailored solutions to meet the specific needs of our clients. We’ve delivered standout results in waterproofing with our Type C Cavity Drain Systems, compliant with British Standard 8102:2022, protecting below-ground spaces. In the marine sector, our biocide-free antifouling solutions reduce toxic emissions while promoting sustainability.
Our Limeluxecoat brand revolutionizes decorative coatings with organic, non-toxic, VOC-free lime-based finishes. Additionally, our infrastructural and protective solutions, including thermal insulation coatings, Zinc Anode Cathodic protection systems, Polyurethane (PU) coatings, Micaceous Iron Oxide (MIO) coatings, Fire Retardant coatings, and Epoxy coatings, ensure durability and resistance in various industries, showcasing our commitment to meeting specific client needs and delivering exceptional results.”
Plans For BECPL’s Expansion
We asked, “What are your short-term and long-term objectives for growth and expansion, and how do you plan to achieve them?”
He mentioned, “In the short term, our goal is to strengthen our foothold in the Indian market across all our segments, by improving operational efficiency and expanding our client base. Long term, my vision is to transform Brilliance Elysian Coatings into the Brilliance Group of Companies, with a presence in industries like Hospitality, Textile, Diamonds, and Real Estate.
We plan to achieve this through strategic partnerships, acquisitions, and entering international markets. We aim to solidify our presence in India while preparing to expand into the UK and European markets. By building strong foundations now, I believe we can achieve these ambitious goals for sure.”
Message For Aspiring Professionals
We ended the session by asking, “What unique advice would you offer to aspiring entrepreneurs looking to carve out their path in your industry?”
Mr. Brijesh Vora shared, “Be bold. Don’t be afraid of failure – embrace it as a learning experience. Focus on building something that sets you apart, not just following what everyone else is doing. Take risks, but always back them with a solid plan. And most importantly, never be satisfied. The moment you think you’ve “made it,” you stop growing. Success is not a destination; it’s a journey, and you have to keep moving.”
He further added, “Limits are for those who see boundaries. I see the world as my empire. “It’s not yet a beginning, I will win this world once.” – Mr. Brijesh Vora.
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Find LimeLuxecoat on Instagram.
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