Before your flight, are you planning to grab a little treat at Dubai Duty Free? Millions of passengers eat millions of chocolates as they go through airports, bringing in millions of dollars. Dubai Duty Free CEO Ramesh Cidambi told Dubai Eye that the company sold Dh165 million worth of Dubai chocolates in the first half of 2025 alone.
These chocolates from the United Arab Emirates made about 40% of all confections sold, with up to 2.5 million bars sold. Cidambi noted that because these businesses are domiciled in the United Arab Emirates, the money is reinvested in the economy.
The brand’s introduction of the pistachio kunafa chocolate, which went viral and swept the globe, made it associated with “Dubai chocolates”
Customers throughout the world begged to sample the dessert phenomenon, so several businesses produced imitations, but the real flavour is still only available in the United Arab Emirates. Fix and Dubai Crown Prince Sheikh Hamdan once collaborated to create a “one-of-a-kind chocolate flavour” that was customised to his likes and preferences for a unique ingredient Halawt, a typical Middle Eastern delicacy. It has subsequently introduced a new tropical taste called ‘Time to Mango.
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