Disney has stated its amusement parks in the US will take a hit in the months ahead due to decreasing numbers of international tourists. The company said it would counterbalance this by marketing to US customers and still expected the parks sector – a major profit driver – to produce modest growth.
The number of foreign tourists to the US declined last year for the first time since 2020, with some observers tying it to a backlash against President Donald Trump’s policies. Disney did not react to a question about what was behind the move but its statements add to concerns that tourists’ anti-US sentiment has intensified this year.
The US has already boosted prices at national parks for international tourists and is considering requiring visitors from dozens of countries, including the UK, to submit five-year social media histories.
One-third of international travellers believe they are less inclined to visit the US if social media checks are implemented, according to the World Travel & Tourism Council, which represents the industry and recently surveyed on the issue.
Preliminary numbers from the US International Trade Administration (ITA) show foreign visits to the US already declined 2.5% last year, not include figures from Mexico and Canada, historically one of the main source of tourists to the US.
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