We recently had the privilege of interviewing Ferdinand Bader, CEO of Hamucq. With a versatile background, from being a member of the German national ski jumping team, coaching athletes in preparation for the Olympic Games in Sochi, leading Sports Physiology department at Lanserhof Tegernsee, to being the CEO of the current organization, Ferdinand has come a long way.
With The Hamucq, he has designed a perfect, holistic, and functional system that enables people to lead a healthy and long life. Ferdinand guides clients worldwide on their journey to a healthier lifestyle, transforming their lives.
The Beginning
We started the interview by asking, “Can you tell us about your professional journey and what led you to your current role?”
Ferdinand Bader shared, “I come from a background in high-performance sports and was a member of the German national ski jumping team until 2006. Following that, I studied Sports Science at the Technical University of Munich and later, successfully coached the German ski jumpers and Nordic combined athletes in preparation for the Olympic Games in Sochi, where we achieved a total of 3 gold, 1 silver, and 1 bronze medal.
Parallelly, I established the Sports Physiology department at Lanserhof Tegernsee, which I led for 8 years and contributed significantly to winning 8 World’s Best Medical Spa Awards during that time. After my tenure at Lanserhof, I had the opportunity to guide many clients worldwide on their journey to a healthier lifestyle. The topic of health has been a lifelong passion of mine, captivating and inspiring me since childhood. I am grateful to work in a field where continuous learning is a part of life.”
Standing Apart From The Competition
We were interested to understand the factors that make Ferdinand’s business unique. So, we asked, “What sets your business apart from competitors in the industry?”
Ferdinand Bader mentioned, “Several aspects that help us stand out include the holistic approach we take with each individual and the fact that we provide everything under one roof. We conduct scientific diagnostics and have our lab where we analyze blood, stool, and urine for all relevant markers. Nutrition, biomechanics, mental health, the autonomic nervous system—you name it. We gather insights across all pillars of health, integrating these findings into our comprehensive program.
Secondly, our focus on delivering exceptional results requires us to listen carefully and truly understand our clients’ stories—how they live, their goals, challenges, desires, and fears, as well as who they want to become in the future. Over six months, we transform lifestyles step by step, allowing enough time to avoid overwhelming our clients while ensuring new habits are firmly established.
Another unique selling point is education. By the end of our program, our clients know exactly what their health priorities are, how to integrate these into their lives, and what steps they can take in the future to maintain momentum, even during challenging times. Finally, we meet our clients where they are. High-level entrepreneurs, managers, and business owners often lead incredibly complex lives. Clients like Evren Ucok or Anand Piramal require sophisticated, tailored solutions—and we deliver precisely that.”
Triumphs At Hamucq
Eager to learn more about the achievements at Hamucq, we asked, “What has been your business’s biggest achievement to date?”
“One could mention financial figures, but the greatest success is something entirely different: I’ve managed to design a perfect, holistic, and functional system that enables people to lead a healthy, long life without constantly needing to visit doctors, physiotherapists, or orthopedists. The happiness and gratitude in our client’s eyes, as well as the long-term relationships that often develop, show that I’ve created something that truly makes life worth living. And nothing could be greater than a satisfied, healthy life full of vitality.” He reflected.
Communication Is The Key
We further asked, “How would you describe your leadership style?”
Ferdinand Bader responded, “It’s all about communication. The most important principle is to talk about everything and align what is said with what is understood to avoid any misunderstandings. Every employee acts with good intentions—no one makes mistakes on purpose. With this understanding, I can communicate openly and constructively with each of my team members, encouraging them to unlock their full potential.”
Fostering Talent And Innovation
Amidst the rapidly changing business landscape, encouraging talent is key to staying adaptable, innovative, and ahead of the curve in the industry. We asked, “What strategies do you use to motivate and develop talent in your organization?”
“According to the ‘Big Five for Life’ Everyone has goals that drive them. When these goals are known, they can be given a place in their professional life, creating space for them to thrive. For every task, some people genuinely enjoy it because it aligns with their own ‘Big Five’ goals. As a result, I don’t need to push or motivate people. The individuals who work with me see it as their life’s mission to make others happy, have a passion for health, and enjoy developing themselves further. This creates the perfect foundation for growth and intrinsic motivation.” Ferdinand added.
Impact Of AI On Business Transformation
AI has been transforming businesses across industries. So, we asked, “What role do you see artificial intelligence or technology playing in this industry?”
Ferdinand Bader mentioned, “I believe the future of health lies heavily in AI—not as a replacement for personal connections, but as a tool for gathering and analyzing data. Currently, we spend a significant amount of time on diagnostics, reviewing training plans, and analyzing numerous factors related to health.
In the future, this time can surely be reduced, as AI will take over the expert evaluation of curves and graphs, for example. This will free up more time to focus on what truly matters—dedicating more attention to our clients, which is both our core mission and what is expected of us. However, the complex understanding of an individual’s lifestyle and—beyond the data—the intuition and feeling that allow us to improve lives will never be replaceable by AI.”
Envisioning The Future
To gather Ferdinand’s perspective on the health industry, we asked, “How do you envision the future of your industry?”
Ferdinand Bader responded, “Health is a growing market. People are increasingly realizing that they are responsible for their health and must take action themselves. The search for a miracle cure will continue, but so will the understanding of the body’s inherent healing powers and how to harness them. Our way of life continues to drift further away from what our DNA is designed for, making it ever more essential for companies like Hamucq to help people navigate these times while staying healthy, vital, and happy.”
Adaptability Amidst Business Challenges
Business challenges are an inevitable part of every business. To learn how Ferdinand overcomes the same, we asked, “What have been some of the most significant hurdles you’ve encountered in your business, and how did you address them?”
Ferdinand Bader replied, “I believe our product was excellent right from the start. The biggest challenge was making people understand how much they needed it and what it could do for them. Our clients didn’t know that someone could help them transform their lifestyle—they weren’t even looking for it because we were the first to offer such a holistic solution. Word of mouth was our saving grace in the beginning.
In addition, we had to overcome significant prejudices in the industry, where again, communication was the key. I believe we’ve now done a great job through marketing and our website of clearly showing people that this is something truly different, better, innovative—something that hasn’t existed before and that works.”
Business Advice That Worked Wonders
We also asked, “What is an excellent piece of business advice you have ever received?”
“Don’t expect your first idea to work. Fall and ask yourself why you fell. Adapt your product without giving up your intention, your passion, or your expertise. Stay true to yourself. You can’t change the wind, but you can adjust your sails.” He added.
The Art Of Balancing
We concluded the interview by asking, “How do you balance investing in up-to-date ideas with ensuring ongoing operations remain successful?”
“That’s part of daily business. A portion of our time is specifically allocated to innovation, quality management, research, and education. This time is untouchable—it is the foundation for continuous development. New insights and diagnostic methods can therefore be easily integrated into our ongoing processes because we don’t have to ‘find’ the time—it’s already there.
In every department, my team members are responsible for identifying innovations and assessing them with their expertise. Anything that seems promising or is already supported by studies is brought into a regular, larger meeting, where we collectively discuss its value and potential implementation.” Ferdinand concluded.
Follow Ferdinand Bader on LinkedIn.
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