We recently had the privilege of interviewing Mohammed Siddiqui, Founder, Chairman, and CEO of FUTURETECH Group. As a seasoned entrepreneur with over 17 years of ICT industry experience, Mohammed leverages his cultural fluency to effectively lead diverse teams.
At FUTURETECH, Siddiqui drove impressive growth, establishing the company as a preferred technology partner for governments and enterprises. With his flexibility, situational awareness, and business acumen, Siddiqui is a respected entrepreneur in the Saudi Arabia ICT market, known for identifying market opportunities and driving success.
Spark Behind The Journey
We started the session by asking, “Can you recount the journey that led to the creation of your company and the core mission that drives it?”
Mohammed Siddiqui shared, “The journey of FUTURETECH Group began with a vision to leverage technology to solve inefficiencies in business operations, particularly in the areas of visitor management, invoicing, and digital transformation.
Having recognized the growing need for streamlined processes across multiple sectors, I founded FUTURETECH to offer SaaS solutions that could revolutionize how businesses manage visitors, permits, appointments, and invoicing. Our core mission is to empower organizations with intuitive, cloud-based tools that enhance operational efficiency while driving innovation. We aim to provide cutting-edge technology that simplifies complex processes and enables organizations to thrive in a digital economy.”
Embracing Digital Transformation At FUTURETECH
The fast-paced digital revolution is redefining the way businesses perform. So, we asked, “In what ways are you integrating cutting-edge technology to enhance innovation and operational efficiency in your business?”
Mohammed Siddiqui shared, “At FUTURETECH, we are at the forefront of leveraging cloud infrastructure, AI, and automation to deliver innovative products like iLanati, our AI-based AdTech platform that disrupts the OOH advertising industry. Through iLanati, we enable SMEs to access cost-effective advertising, using data analytics and machine learning to optimize ad placements.
This integration of AI, combined with automation and real-time insights, significantly boosts operational efficiency for both advertisers and billboard owners. Our commitment to cloud-based solutions ensures that our products are scalable and adaptable, always keeping up with technological advancements.”
Innovative SaaS Solutions Aligned With Vision 2030
We were curious about FUTURETECH’s SaaS offerings and their alignment with Saudi Arabia’s Vision 2030. So, we asked, “Can you explain how your products like PROVIZIT, iLanati, and eFATURAH are contributing to the country’s ambitious goals?”
Mohammed Siddiqui responded, “Our products are designed with Vision 2030 in mind. PROVIZIT is a comprehensive, all-in-one visitor, meetings, appointments, and event management system that streamlines operations for businesses. iLanati, our AI-powered AdTech platform, is transforming out-of-home advertising, making it accessible for SMEs. eFATURAH is an electronic invoicing system that complies with Saudi Arabia’s Tax Authority (ZATCA) regulations, ensuring businesses are aligned with local standards. By offering innovative SaaS solutions, we contribute to the vision’s goals of digital transformation, economic diversification, and supporting entrepreneurship.”
AI-Driven Excellence
We further asked, “With the surge in AI utilization, how is your company embracing this trend to stay ahead in your sector?”
“Our product iLanati, an AI-powered platform, is revolutionizing out-of-home (OOH) advertising. It enables access to targeted advertising for SMEs, previously exclusive to larger companies. With AI-driven insights, it identifies prime locations, optimizes content delivery, and measures campaign effectiveness in real time, enabling businesses to reach specific audiences efficiently and maximize ROI.
Additionally, iLanati is designed to create opportunities for job creation, particularly for individuals with special needs, showcasing how AI can drive both innovation and social impact. By embracing AI, we not only stay ahead in AdTech but also empower businesses to thrive in an increasingly digital and data-driven economy.” Mohammed added.
Adaptability To The Latest Trends
How do you ensure your business strategies remain relevant and effective in a rapidly changing industry landscape?
Mohammed Siddiqui responded, “Our approach is rooted in adaptability and customer feedback. We continually monitor industry trends, technological advancements, and regulatory changes to ensure that our products evolve to meet market demands.
Regularly gathering insights from our clients allows us to adapt our offerings and remain ahead of the curve. By aligning our strategies with market needs and continuously improving our products, we ensure that our business remains agile and relevant, even in a fast-changing industry.”
Career-Defining Moments
Eager to learn about the events that shaped Mohammed Siddiqui’s career trajectory, we inquired, “Can you share a pivotal moment in your entrepreneurial journey that significantly influenced your approach to business?”
“A defining moment was when we identified the gap in the out-of-home (OOH) advertising industry, which led to the creation of iLanati. Realizing that SMEs struggled with accessing advertising solutions at affordable prices, we developed technology that allowed them to harness the power of OOH ads, even on limited budgets.
This experience reinforced the importance of identifying real-world pain points and developing accessible, scalable solutions that cater to underserved markets, which has since shaped the way we approach every product development.” Mohammed mentioned.
Fostering A Culture Of Learning
We were interested in learning more about the approaches adopted by Mohammed Siddiqui to foster constant learning among his team. So, we asked, “How do you cultivate an environment that encourages ongoing learning and development among your team members?”
“We believe in continuous learning and growth, which is why we encourage our team to pursue ongoing professional development. We provide access to various learning resources, from online courses to workshops, and ensure that our team is up to date with the latest technological advancements. By fostering a culture of curiosity and knowledge-sharing, we create an environment where innovation thrives and employees are motivated to contribute their best ideas.” He shared.
Adaptability Amidst Uncertainties
We asked, “What measures do you implement to maintain the agility and adaptability of your business in the face of evolving challenges and opportunities?”
Mohammed Siddiqui added, “Our SaaS products are built for adaptability, ensuring we stay ahead of market shifts. We leverage agile project management, regular market analysis, and close client relationships to swiftly respond to changing needs. This flexible approach enables us to pivot when necessary while remaining true to our core mission, allowing us to proactively address client challenges and evolve our solutions accordingly.”
Setting A Unique Approach
To learn more about the projects that set FUTURETECH apart from the competition, we asked, “Could you shed light on a particular project or initiative that has made a substantial impact on your company’s success?”
Mohammed Siddiqui said, “One of our standout projects has been iLanati, our AI-powered AdTech platform, which has disrupted the out-of-home advertising industry. By enabling SMEs to run targeted and affordable advertising campaigns in previously untapped locations like shops, showrooms, and moving vehicles, iLanati has transformed how businesses reach their audiences. This project has allowed us to bridge the gap between traditional advertising methods and cutting-edge digital solutions, driving both profitability and growth for our company.”
Plans We Asked Mohammed Siddiqui
We were curious to learn more about the plans Mohammed Siddiqui has set for FUTURETECH. So, we inquired, “What are your short-term and long-term objectives for growth and expansion, and how do you plan to achieve them?”
Mohammed Siddiqui shared, “In the short term, we aim to expand our customer base by targeting SMEs across the GCC region, offering tailored solutions that address local market needs. Our long-term goal is to scale globally by enhancing our product offerings and integrating more AI-driven features into our platforms. We plan to achieve this through continuous product innovation, strategic partnerships, and expanding our team to ensure we have the expertise to drive this growth.”
Words Of Wisdom For Beginners
Addressing the beginners, we asked, “What unique advice would you offer to aspiring entrepreneurs looking to carve out their path in your industry?”
“My advice to aspiring entrepreneurs is to focus on solving real problems. It’s easy to get caught up in the technology, but the key to long-term success is developing solutions that address specific pain points. Also, stay flexible – what works today might not work tomorrow, and being open to change is critical. Surround yourself with a passionate team, seek feedback from customers early and often, and never stop learning.” Mohammed concluded.
Follow Mohammed Siddiqui on LinkedIn.
Find FUTURETECH on LinkedIn and visit their website http://www.futuretech-group.com
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