Summary and Background
An expert in immersive and strategic experiences, Nathalie Illouz fuses art, innovation, and luxury to create unique and memorable results. Her bold approach, guided by strong values and in-depth industry knowledge, allows brands to stand out and build customer loyalty. She aims to become the leading research laboratory in the luxury sector and also aspires to launch the first doctoral program on creativity in Paris.
- Tailor-made experiences for luxury: Exclusive travel, innovative spaces, artistic protocols.
- Bold and strategic creativity: A unique approach combining art, science, and strategy (Linx® Method).
- Results and recognition: Strengthening the brand’s identity
Founded in London, Purple Émotion Ltd was born from the convergence of its experience in luxury, theatrical events (such as “You Me Boom Boom Train”), and an awareness of the importance of emotion in audience engagement, following a discussion with neurologist RégineZekriHurstel. Purple Émotion Ltd focuses on creating bespoke experiences for the very valuable clients (VIC) of luxury brands, incorporating a strong artistic and theatrical dimension, and daringly taking bold creative approaches.
90 Lab (2021): A Laboratory of Audacious Creativity for Luxury
After returning to Paris and pursuing further training at HEC (Challenge + Entrepreneurship and Innovation) and L’Énda (art school), Nathalie created 90 Lab. This artistic research laboratory combines art, science, and innovation for luxury players, exploring new and bold ideas. 90 Lab has developed a unique method called “Linx,” which symbolizes joy and light, in contrast to the victory symbolism of Purple Émotion Ltd., and embodies a limitless approach to creativity.
Visit 90 Lab’s website here: https://www.90lab.fr
Values and Philosophy: Audacity in the Service of Excellence
Nathalie’s work is guided by strong values: transparency, craftsmanship, the pursuit of excellence, authentic partnerships, and, above all, bold creativity. She firmly believes that true impact comes from the connection between purpose and creativity that dares to think outside the box. Her projects, such as Eternal Forest and Bee Terapi, demonstrate her commitment to meaningful causes, approached with a refreshing creative audacity.
Visit https://www.eternalforest.earth for more details.
The Luxury Industry: A Playground for Bold Creativity
In the luxury sector, Nathalie Illouz stands out for her unique and bold approach. She doesn’t see public relations as mere campaigns, but as opportunities to create authentic, memorable, and bold experiences. She understands that luxury customers are looking for more than a product or service; they seek a story, an emotion, a connection, and a boldness that surprises and delights them.
At Purple Émotion Ltd, she creates tailor-made journeys for VICs, integrating an artistic narrative that resonates with the brand’s identity and daring creative proposals that stand out from the crowd. At 90 Lab, she explores the boundaries of innovation and bold creativity to offer unique solutions to the challenges of the luxury sector.
Conclusion: A Daring Pioneer of Creativity in Luxury
Nathalie Illouz is a true pioneer, who has combined her diverse experiences and passions to create a unique career path, where bold creativity is always at the forefront. Her ability to understand the intricacies of the luxury sector, combined with her commitment to strong values and boundless creative audacity, makes her a valuable collaborator for brands and initiatives seeking to create a lasting impact and stand out through their originality.
Connect Nathalie Illouz on LinkedIn
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