According to study, the fast-moving consumer goods (FMCG) e-commerce market in the United Arab Emirates expanded by 29% in the previous year. The top consumer intelligence firm in the world, NielsenIQ, has released a State of the Nation 2024 summary of the FMCG and Tech and Durable (T&D) sectors, including insights on GCC consumers as The year 2024 demonstrated that the Middle East remains a centre of development, home to a robust populace determined to persevere in the face of international unrest and economic uncertainty.
Saudi Arabia is performing flat after a strong foundation from the previous year, while the United Arab Emirates is seeing consumption-led growth in the first half of the year. The kingdom’s FMCG industry saw a 46% increase in e-commerce last year. In both markets, customers prefer to buy from the well-known organized retail channel, but they are starting to trust other channels more when looking for better offers, according to a statement.
Significant difficulties in the Middle East characterized 2024. Extreme weather, economic uncertainty, and international tensions all played a role in this year’s events. Both regions continued to see strong economic growth, and Saudi Arabia’s inflation rate is currently under control. At the same time, the UAE is a large country that is fueled by a lot of activity in the financial services, construction, and tourism industries.
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