Friday, May 24, 2024
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Middle East and North Africa are Seeing an Increase in Digital “Eidiya”

The custom of Eidiya is becoming more widely accepted online in the Middle East, a region rich in cultural diversity, especially during the fasting month of Ramadan. Due to their convenience and innovation, the area is adopting digital gift cards, also known as eGift Cards. This evolution reflects a larger trend towards technological integration in all aspects of life, changing conventional acts of generosity and giving into a form more appropriate for the digital era.

With the region experiencing a cultural transition toward digitalization, including eGift Cards in Ramadan represents more than just technological innovation—rather, it represents the harmonic fusion of tradition and modernity. This shift provides a window into the future of rewards and gifts, where digital solutions such as eGift Cards will become the norm due to their unparalleled simplicity, adaptability, and ability to promote a more thoughtful and inclusive giving culture.

Our experience shows that the market is responding exceptionally well to this digital change; since 2022, we have seen a 100% rise in sales of gift cards for Ramadan and Eidiya.

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