Dubai will host a new four-day outdoor festival featuring over 50 activities, 200 brands, 50 clubs and communities, and motoring, camping, adventure activities, food, and family entertainment. The event is being organised in response to the growing number of residents seeking outdoor activities during the cooler winter months.
The Motor, Outdoor & Camping Festival (MOC27) will be held at The Sevens Stadium Grounds from January 14 to January 17, 2027, spanning more than 350,000 square meters. The event is expected to include over 200 brands, 50 clubs and communities, and more than 50 activities.
As part of the DSF Auto Season, the festival is organised to capitalise on the UAE’s growing outdoor culture by bringing together activities that are often spread across multiple events.
“MOC was never intended to be a mere car show or desert party.” Organised around the organisations and communities that live outdoors every day, the festival is designed for fathers, mothers, sons, and daughters. Justyn Cánovas, CEO & Senior Partner of MOC27 and JBCM Event Architects, stated, “We have not fulfilled our obligations if visitors merely observe and stroll.”
Dedicated areas will be available for visitors who are interested in motoring, hiking, cycling, adventure sports, and other outdoor activities, while families can explore camping and outdoor equipment.
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