Thursday, May 23, 2024
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Korean Food Company Increases Participation in the Dubai Esports and Games Festival in 2024

Nongshim, a well-known South Korean food company, proudly sponsored the Dubai Esports and Games Festival 2024.

The Festival, organized by the Dubai Festivals and Retail Establishment (DFRE), seeks to improve Dubai’s standing as a worldwide center for gaming by providing unmatched gaming opportunities, thrilling esports competitions, state-of-the-art industry insights, and enjoyable family events.

Through this partnership, Nongshim demonstrated its dedication to community engagement in the UAE. Embracing a tradition of excellence, Nongshim remains devoted to meeting evolving consumer preferences through continuous product development and flavor exploration.

With an annual growth of about 30%, its foray into halal-certified food products has seen impressive growth, demonstrating its adaptability to a wide range of dietary preferences. Nongshim intends to connect with millions of enthusiasts worldwide by utilising growing trends, such as the booming esports and gaming industries, as part of the region’s expansion strategy.

Nongshim’s sponsoring the Dubai Esports and Games Festival demonstrates the company’s dedication to the gaming community. From May 1–5, 2024, attendees can test out the company’s products at the GameExpo Family Zone in Zabeel Halls 5 & 6 of the Dubai World Trade Centre. The Shin family founded Nongshim in 1965, and since then, it has become known worldwide as Korea’s #1 noodle brand thanks to its commitment to flavour, quality, and innovation.

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