Monday, February 24, 2025
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The Success of the iPhone 16e is Essential for Apple. This is the Reason it Has a Chance

Two factors made Apple’s iPhone 16e unveiling unexpected: First, after over ten years, the corporation abandoned the “SE” branding. The low-cost phone was then priced at $599, which was a significant increase from the $429 iPhone SE.

Apple’s most recent attempt to expand its iPhone selection and demonstrate that its iconic 18-year-old product can still appeal to new markets is the iPhone 16e, which will go on sale on February 28. The iPhone, which generated $69.1 billion of the $124.3 billion in sales Apple announced for its first fiscal quarter of 2025, is the primary driver of the company’s over $4 trillion market capitalisation.

For the quarter ending December 31, 2024, the iPhone SE only made up 5% of US iPhone sales, according to data from market research firm Consumer Intelligence Research Partners. According to Counterpoint Research, the iPhone SE accounted for just 1% of Apple’s iPhone sales worldwide last year. After only two generations, the 2020 model, the smaller and less costly iPhone Mini, was discontinued from the iPhone family.

The iPhone 16e’s increased pricing makes one wonder if consumers on a tight budget would find it appealing. However, despite the price, the new low-cost smartphone may attract more customers, mostly because Apple appears to be adopting a successful approach from the iPhone XR, which was released about seven years ago.

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Monday, February 24, 2025

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