Punting “I’m freezing your rent” by plunging into the icy waves of Coney Island in January. Visiting food trucks to talk about the “Halalflation” caused by city permitting procedures. Demonstrating to New Yorkers that they “deserve a mayor that they can see, they can hear, they can even yell at” by walking the entire length of Manhattan.
Zohran Mamdani and his left-wing policies unexpectedly won the New York City mayoral primary thanks to those social media videos, and he went on to win the November election.
According to experts who spoke to the BBC, the 34-year-old democratic socialist captivated New Yorkers, especially young people who spend a lot of time “doom-scrolling” on social media, by projecting an authentic and cheerful picture.
According to Jane Hall, a communications professor at American University who studies politics and the media, Mamdani’s effective social media campaign engaged these voters by presenting an image of a political candidate that young people, dissatisfied with older, more established candidates, yearned for.
Sincerely think you have to be seen as being authentic and speaking to what people care about in a way that is hip and makes people want to be on the bandwagon,” Hall stated. “You don’t have to be young to connect with young voters.
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