In 2024, Amazon is set to revolutionize its Prime Video service with a significant shift towards advertising. This major change will happen later in the year when Amazon introduces advertisements to its Prime Video platform, affecting hundreds of millions of users. Those who prefer an ad-free experience will have the option to pay an additional $3 monthly.
While the introduction of ads to Prime Video’s entertainment content is generating excitement in the advertising industry, it’s worth noting that Amazon’s sports programming has already been embracing advertisements for some time.
Amazon plans to expand its advertising scope further, leveraging its vast global reach and the allure of its exclusive content, which includes live sports events and Prime Video original series. Danielle Carney, the head of Amazon’s sports advertising division, highlights the unique advantage Amazon holds. She points out the company’s ability to combine their extensive global audience and high-quality content with their unique performance and measurement capabilities, setting a new standard in the world of digital advertising.
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