Introducing Muhammad Aman Raffi, a visionary leader specializing in digital marketing and activations, with expertise in programmatic, paid social, search marketing, and growth marketing hacking.
Having 15 years of experience in Growth Hacking, Performance, and Digital Marketing across SEM, Paid Social, and Programmatic Display, Muhammad Aman Raffi possesses valuable insights into the challenges and opportunities in the digital marketing industry. Alongside, he is also pursuing his PhD while being associated with several leading companies. In this session, Muhammad Aman Raffi shares his career journey, and vision on having a balance between values and business requirements, and speaks about finding inspiration beyond the professional path.
The Beginning
We were curious to learn about the beginning of Muhammad Aman Raffi’s professional life. So, we asked, “How did you start your career journey?”
Muhammad Aman Raffi shared, “My career began in the bustling tech scene of the UK and digitalization era of the UAE, where I worked with agencies and clients to develop their marketing strategies. This experience laid the foundation for my expertise in growth hacking and performance marketing.”
Following The Core Values
As an industry leader, Muhammad Aman Raffi is guided in his professional path by his principles and values. To learn more about it, we asked, “Beyond professional achievements, what personal values drive your decision-making in business?”
He shared, “The fundamental principles that guide my choices are honesty, creativity, and an unwavering quest for perfection. These values guarantee that we provide our clients with true value and uphold moral standards in all aspects of our business.”
Pivotal Turning Points
We further asked, “Can you share a critical decision you made in your career that significantly impacted your trajectory?”
“Deciding to focus on digital performance marketing was crucial. My ability to specialize has helped me stand out in the industry and has been crucial to the success of the companies I’ve worked with.” Muhammad Aman Raffi replied.
Balancing Personal Views
To learn more about the approaches adopted by Muhammad Aman Raffi, on balancing his personal insights and business requirements, we inquired, “How do you balance personal convictions with business goals when faced with challenging decisions?”
Muhammad Aman Raffi responded, “Maintaining a distinct set of ethical standards is necessary to strike a balance between personal beliefs and corporate objectives. I make sure that our activities are in line with our basic principles and business objectives, placing a higher priority on transparency and long-term value than on short-term advantages.”
Being A Successful Leader
An efficient leader can uplift the business and take it to new heights of success. To learn Muhammad Aman Raffi’s views on this aspect, we asked, “In your view, what are the essential qualities of a successful leader, and how do you embody them?”
He shared, “A great leader is versatile, empathetic, and has a clear vision. By establishing clear strategic directives, recognizing, and attending to team requirements, and being adaptable to changing situations, I try to exemplify these attributes.”
Building Strong Networks
We were intrigued to learn Muhammad’s perspective on ensuring good relations in the industry. So, we asked, “How do you nurture and maintain relationships with key stakeholders and industry peers?”
“Active participation and regular contact are essential. I keep in touch with people by sending out regular updates, asking for input, and attending industry forums to network and exchange ideas.” Muhammad Aman Raffi replied.
Secret Of Constant Motivation
We asked, “What motivates you to continue innovating and pushing boundaries in your business?”
He replied, “My motivation to be inventive stems from the ever-changing world of digital marketing. I’m excited about pushing limits since it’s challenging to come up with fresh strategies to spur growth and because it feels terrific with tangible outcomes that can be witnessed in the form of ROAS.”
Finding New Sources of Inspiration
Lastly, we asked, “How do you recharge and find inspiration outside of your professional life?”
“I unwind by traveling, spending quality time with family and friends, and doing outdoor pursuits. These encounters provide me new insights and motivate me to come up with innovative ideas for my work too.” Muhammad Aman Raffi concluded.
Follow Muhammad Aman Raffi on LinkedIn.
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