We recently had the privilege of interviewing Hamzah Abu Zannad, Co-Founder of Axiom Prime. Hamzah, with expertise in the marketing and advertising industry, is apt in marketing management, business planning, integrated marketing, CRM, and customer retention.
With Axiom, Hamzah Abu Zannad and his team are creating elegant residences across continents, partnering with top interior design firms for modern refinement. In this session, the Co-Founder shares with us the story behind the evolution of his business, triumphs, and challenges, and offers valuable suggestions for aspiring professionals.
The Advent Of Axiom Prime
We were curious to learn more about the advent of Hamzah Abu Zannad’s business. We asked, “Can you take us through the inception and evolution of your business?”
Hamzah shared, “Axiom Prime’s real estate development journey began with a vision to blend boutique luxury living with the warmth of Dutch coziness, and the ingenuity of the Netherlands, where we are the market leaders in Holland, we wanted to recreate our success story in the most dynamic real estate capital in the world, Dubai.
We want to become the brand behind boutique living, in low density and exclusive communal living, evolving to be a key player in Dubai’s real estate market, leveraging decades of experience and success in Holland and Dubai.”
A Seamless Integration
Eager to learn how Hamzah Abu Zannad ensures the integration of technological advancements into his business, we asked, “How do you integrate emerging technologies into your business strategy?”
He shared, “Emerging technologies are seamlessly integrated into our strategy, enhancing construction processes, property management, and customer experiences. Through smart home systems and AI, where we choose timeless technologies rather than hardware that can go obsolete anytime and it becomes more of a burden than an advantage.”
Reshaping Businesses – Role Of AI we asked -Hamzah Abu Zannad
To understand Hamzah Abu Zannad’s perspective on the impact of AI on his industry, “What potential do you see for artificial intelligence in shaping the future of your industry?”
He replied, “AI holds tremendous potential for predictive analytics in market trends, customer preferences, and optimizing operational efficiencies, shaping a more responsive and innovative industry future. It holds the key to efficiency and adaptability where the turnaround time for most processes becomes minute.”
A Strategic Growth
We further asked, “How do you approach strategic decision-making to ensure the sustainability and growth of your business?”
“Strategic decisions are data-driven, focusing on sustainability and long-term growth, with rigorous market analysis and stakeholder engagement to ensure resilience and relevance. Locating the next best community and collecting the ultimate land bank is another board-level strategy that we commit to, not only where we are now, it’s where we are going to be in the next 5 to 10 years is also very crucial.” Hamzah added.
Worth-Sharing Achievement we asked -Hamzah Abu Zannad
To learn about a memorable triumph from his business, we asked Hamzah, “What has been your most significant achievement in your entrepreneurial journey?”
He replied, “The successful launch and completion of major projects in Holland and Dubai is what made us focus on the transition into the Dubai market, marking significant milestones in our expansion and impact.
Today, Dubai has seen real estate transactions that are higher than London, New York, Paris, and Hong Kong, combined. This is a huge statement for us, and as market leader in Holland, not being here in Dubai, and not participating in this event, is like missing out on the most important event in real estate history.”
Fostering Innovative Approach
We were intrigued to learn the approaches adopted by Hamzah Abu Zannad to encourage innovation within the organization. So, we inquired, “How do you cultivate a culture of innovation and collaboration within your team?”
Hamzah responded, “Innovation and collaboration are fostered through a culture that values creativity, open communication, and continuous learning, with cross-functional teams and shared goals.
We greatly value ingenuity, hence, we believe in the teams we create, and the strategic partnerships we strike, working with industry leaders, has made this journey a smooth one. With a superb trajectory, these teams and partners are what sustains the superiority of our products and services.”
Adaptability To The Latest Trends
To understand how Hamzah Abu Zannad’s business adapts to all the latest market developments, we asked, “How do you adapt your business to the rapidly changing market demands and consumer preferences?”
“By staying attuned to market trends and consumer feedback, we swiftly adapt our designs, amenities, and technologies to meet evolving preferences and expectations.
What we apply here is also a very personal approach to all our products, if we don’t like it, we cannot sell it; we follow an easy and simple approach – if we don’t wanna live in it, why do we think and one would.” He shared.
Addressing Hurdles
Challenges are a part of every journey. We asked, “Can you share an instance where you had to pivot your business strategy to address new challenges?”
Hamzah shared, “Adapting to the pandemic, we shifted towards more flexible, sustainable, and tech-integrated living spaces to address changing consumer needs and market conditions.
The pandemic also taught us that life works and markets will go on. Working from home has become the new norm, so workspaces and communal areas, not only are they not luxury anymore, but mental health or our residents must work in open spaces. Now you can see everyone on their Laptops in green areas, parks, and cafes. So we integrate that principle within all our projects.”
Plans We Asked Hamzah
We were curious to learn about the upcoming events of Hamzah’s business. So, we asked, “What are your upcoming plans or projects that you are particularly excited about?”
He shared, “Excitement surrounds our upcoming projects that further embrace sustainability, smart technology, and community-focused living, aiming to redefine luxury real estate in Dubai. Our approach to boutique exclusive living is focused on the community that is created within our projects, with less than 50 units in each building, every resident feels special and entitled to exclusive treatment.”
Suggestions For Beginners
Lastly, addressing the beginners, we asked, “What guidance would you give to aspiring entrepreneurs looking to make an impact in your industry?”
“Aspiring entrepreneurs should focus on innovation, sustainability, and understanding market needs while fostering a resilient and adaptive business model to navigate industry challenges. And most importantly you should have the customer as the only focal point on the agenda of the entire company. From the CEO to the janitor, they all should know that we are here to serve a resident and make her/his living journey an outstanding one.” Hamzah concluded.
Find Axiom Prime and Hamzah Abu Zannad on LinkedIn and visit their website https://axiomprime.ae/
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