Sir Jony Ive, the designer of the iPhone, designed the new Ferrari Luce, which is unlike anything the Italian automaker has ever produced. The criticism it is receiving is also unprecedented.
Pope Leo and Italian President Sergio Mattarella were invited to see the luxury brand’s first electric vehicle (EV) because its unveiling was so significant. However, the Luce, which means “light” in Italian, has come under fire from lawmakers, investors, and online critics.
The day following the launch, the company’s stock dropped 8% as numerous memes ridiculed the $640,000 (£475,625) vehicle, which is also its first five-seater. It coincides with a number of significant issues facing the global auto industry, including intense rivalry from Chinese automakers.The introduction of a Ferrari EV is a significant change for a company famed for its powerful engines and svelte gasoline-powered supercars. The company opposed turning electric for years, despite the fact that a large portion of the automotive sector was doing the same.
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