As a result of US President Donald Trump’s broad tariffs and crackdown on low-value imports, Temu, a Chinese e-marketplace, and Shein, a fast-fashion shop, will increase their prices next week. Temu and Shein are known for their low-cost products. The two businesses urged customers to buy “now at today’s rates” and announced that they would be raising pricing beginning April 25 in virtually similar messages to consumers this week.
Due in part to the “de minimis” exception, which permitted duty-free entry for goods under $800 and allowed the enterprises to maintain cheap pricing, Shein and Temu, which sell everything from toys to cellphones, had expanded quickly in the US. However, a new executive order issued by Trump that shuts the trade loophole and takes effect on May 2 has put pressure on their business model.
“Our operational costs have increased as a result of recent modifications to international trade regulations and tariffs. Beginning April 25, 2025, we will be adjusting prices to continue providing the things you enjoy without sacrificing quality,” the messages from both businesses stated. Temu offers outfits online for ranging from $2.48 to $210, while Shein’s prices range from $6 to $91 at the moment. When Reuters asked Temu and Shein for more remarks, they did not immediately respond.
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