Dubai, UAE – In an exciting move that blends luxury, legacy, and international collaboration, James TY is set to open a new high-end showroom in Dubai’s iconic Gold Souk. The soon-to-be-launched space will house GW Golden Watches, a premium brand built in partnership with Ilias Mesetzian, one of Greece’s most renowned luxury watch distributors.
The upcoming showroom will not only showcase exclusive European timepieces but will also feature curated collections of gold and diamond jewellery, a natural extension of the TY family’s decades-long leadership in the global gold and diamond trade.
“This launch is not just about a store — it’s about bringing together craftsmanship, culture, and a commitment to quality in one of the world’s most prestigious luxury destinations,” says James TY, the driving force behind the project.
A New Destination for Timeless Luxury
Set in the heart of Dubai Gold Souk, the upcoming showroom aims to redefine the shopping experience by offering a seamless blend of Swiss-standard watchmaking, Middle Eastern heritage, and world-class jewellery, all under one roof.
Through his partnership with Ilias Mesetzian, James is introducing GW Golden Watches to the UAE for the first time, with plans to expand its presence across Hong Kong, Singapore, and broader Asia in the near future.
The space is currently under development, with design and curation underway to ensure every element reflects the brand’s ethos of exclusivity, trust, and elegance.
Backed by Visionary Leadership: HE Datuk Yuro TY
The project is fully financed and strategically supervised by HE Datuk Yuro TY, James TY’s father and a global business leader whose legacy spans gold and diamond mining, jewellery and bullion distribution, crypto and online gold trading, real estate, and technology ventures.
As the CEO of Tri-T Group and NEST CAPITAL Partners HK Ltd, Datuk Yuro TY has played a pivotal role in bringing this vision to life — ensuring that the foundation of the business is grounded in integrity, quality, and generational continuity.
“It’s not just about opening a showroom — it’s about nurturing vision and building legacy,” says Datuk Yuro TY. “James is stepping into a global market with confidence, and I’m proud to support him on this journey.”
A Family Legacy Expands
The TY family has long been trusted players in the gold and diamond industry, with operations spanning mining, sourcing, and global distribution. With the upcoming opening of the Dubai showroom, they are set to offer customers a holistic luxury experience, featuring:
- Premium European luxury watches
- Curated gold jewellery collections
- High-end diamond pieces
All under the GW Golden Watches brand, led by James TY and supported by his father’s seasoned experience and international network.
Coming Soon to Dubai Gold Souk
The launch of this new showroom marks a significant step forward for both James TY and the TY family business empire, as they combine heritage and innovation to serve the next generation of luxury consumers across the Middle East and Asia.
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