As a leader who brings both experience and strong leadership, Tolga Neftci believes in building systems that support long-term growth. An entrepreneur and supply chain executive, he brings over 25 years of experience in logistics, e-commerce, and business development.
Throughout his career, he has held regional leadership positions at global companies including DHL, Maersk, and Michelin. The exposure from these roles added with executive education at Harvard Business School, has majorly shaped Neftci’s current leadership approach.
As the Co-Founder and CEO of Shorages, Neftci leads the development of a technology-driven fulfillment platform helping e-commerce brands enter, operate, and scale across the GCC. With a vision to make it easier to enter the regional market, Tolga supports businesses at every stage of growth.
Adapting to the changes in e-commerce, Shorages has been delivering excellence without making systems complex. A quick-commerce fulfilment service in Dubai by the company: Shorages Q-Com, is a collaboration with noon Send for Business. Connecting Shorages’ fulfillment infrastructure with last-mile delivery capabilities, Shorages Q-Com ensures eligible orders reach customers even within 30 minutes.
Under Neftci’s leadership, Shorages has expanded its operations across the UAE and Saudi Arabia, establishing five fulfillment centers and supporting over 230 merchants. From warehousing, order fulfillment, and last-mile delivery to cross-border logistics, the company combines everything through an integrated technology platform.
Neftci shares, “Through Shorages, we’re working to make the infrastructure more accessible, helping businesses move into new markets with fewer operational barriers.”
As Tolga Neftci is focused on transforming regional logistics through innovation, operational efficiency, and scalable infrastructure, he is making the Middle East more accessible to ambitious e-commerce brands.
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